Twenty Five Labs helps service businesses improve how they appear across ChatGPT, Google AI, Gemini, Perplexity and traditional search. We measure the questions customers ask, investigate missing evidence, and improve the content and technical foundation behind discovery.
Starting with law firms. Contractors and home services next. No promised rankings.Fictional firms · simulated answers
Same question, five engines. Watch who gets named and what each answer leans on.
Source highlights are illustrative, not known ranking weights or evidence of a causal relationship.
Run the questions your next clients ask across ChatGPT, Gemini, Perplexity and Google AI.
Map the pages, profiles and public facts that help an engine understand your practice.
Turn practice areas, jurisdictions and client situations into clear destinations.
Check crawlability, indexing, canonicals and internal links before adding more content.
Compare mentions, citations and accuracy over repeated runs and dates.
Run the same panel again, keep the misses, and choose the next evidence-backed action.
The panel keeps asking different questions so the difference cannot hide behind one example.
When someone asks AI who to call or who to hire, we make sure your business is part of the answer.
AI search optimization has no universal ranking formula. We measure outputs and investigate evidence rather than promise recommendations.
Start with a baseline, then keep improving. Every plan includes all five AI engines.
For getting started. A measured baseline of how you appear.
For firms. Track a consistent panel and act on what changes.
For groups. Multiple practices, locations or service lines.
Illustrative pricing for this concept. No guaranteed rankings, recommendations or lead volume.
Define your services, location and buyer questions. We will help scope a review.